My Customer's Avatar

Gender: female
Age: 26
Bachelor's Degree
Boulder, Colorado
Settling into the professional world, but does not let it get in the way of her adventurous lifestyle. Regularly goes hiking with her dog and occasionally with friends when their schedules line up. Also enjoys rock climbing, white water rafting, and weekend camping trips. Very eco-conscious. Owns a Nissan Leaf but prefers to bike to work for the exercise. Her favorite TV shows are Game of Thrones and New Girl, but also secretly loves the HGTV channel. Currently renting an apartment but is saving up to buy a house in the area. Reluctant Hilary supporter because of Trump's stance on the environment.

Gender: male
Age: 21
Senior at University of Florida
Enjoying college life to the fullest. Walks to class everyday from the frat house he lives in. Owns a BMW Z4 that daddy bought for him, but can't drive it to class because there's never parking on campus. Currently on his second laptop courtesy of the flash thunderstorms common in Florida (he was playing DJ at a tailgate). Loves going to the gym with his bros to work out and get swole. Enjoys bringing all his hot dates to Lake Wauberg to impress them with his kayaking and paddle boarding skills. Favorite TV show is Blue Mountain State. Hates both main candidates because only [insert racist frat here] supports racists like Trump and he ain't gonna vote for no FBI subject either yo.


Commonalities:
Age (21)
Senior (almost, will be at the end of the summer) at UF
Walks to class because of parking issues
Enjoys extreme sports
Favorite TV show is New Girl
Voting third party because I don't like either of the main candidates

I do not think these commonalities are coincidental at all. A lot of ideas and innovations stem from problems that we experience in our own daily lives, so in a way WE AS ENTREPRENEURS are a prototypical customer of our product. We see ourselves in these avatars because the average customer should share similarities with us. If they truly need the product or service they too would have already or will in the future come across the same problem as we did.