Amazon Whisperer

Revenue drivers:

The products themselves (Packbrella, RainSaver raincoat, PackSaver Raincoat)

Different structural designs (RainSaver raincoat versus PackSaver raincoat, Packbrella versus regular umbrellas already on the market)

Different color options

Different weather options (regular raincoat versus winter option)

Patented designs

What’s next?

RainSaver Rain Boots of course! This will enhance my existing products because it adds to my already existing line of rain gear. It will increase user experience and foster customer loyalty as there are no other products on the market like it.

RainSaver Rain Boots: Many rain boots on the market today are great, but they are only waterproof for a certain amount of time. If you are standing in the pouring rain for 4 hours, your feet will be standing in an inch of water with the boots that are on the market now (true story). This is because over a sustained amount of time water starts to collect in the boot from the opening that you put your foot in. A brand new design will help to keep feet dryer in sustained rainy conditions. A gaiter at the top of the boot to help prevent water from getting in there in the first place and a rubber stopper in the calf that creates a seal against your leg to stop any drips that do get by the gaiter. A supportive arch in the bed of the foot ensures comfort for the wearer. Also available in fleece lined for those cold winter days, as well as short, average, or tall for the perfect boot height fit.

Similar Product:

Kamik Womens Jennifer Rain Boots

Price: $30-$75, depending on size and color

https://www.amazon.com/Kamik-Womens-Jennifer-Rain-Boot/product-reviews/B005DJ227C/ref=cm_cr_dp_qt_hist_three?ie=UTF8&filterByStar=three_star&showViewpoints=0

Pros:

·       Very sturdy/good quality

·       Good height for taller people

·       Stylish

·       Enough room in foot bed for thick socks

·       Made in Canada

·       Reasonable price

·       Light in weight

Cons:

·       tight calf

·       no room in calf area to tuck in pants

·       hard to put on

·       boot scratches easily

·       too tall for short people

·       ordered up in size to avoid tight calf, boot then had a very large calf and rain was easily able to get in them

·       not comfortable, rubber too hard

·       not warm

·       too tight in the top of the foot