“The Art of Social Media: Power Tips for Power Users”
By Guy Kawasaki and Peg Fitzpatrick
This book contained 100 and something tips about how to
successfully use social media as well as how not to use social media. It
actually connected with what we are learning in this class a lot. We are
running our own blog for this class, and there was a lot of helpful tips in the
book to keep a successful blog running. In addition to this, I think the book serves
as a perfect tool for all entrepreneurs as it is imperative in today’s day and
age to have a strong social media presence when trying to be successful with a
new product or business.
If I had to design an exercise for this class based on this
book, I would probably have students recognize their venture’s largest
competitor and research how that company uses social media. I would have them
describe what they think the company is doing successfully based on the tips
provided in the book, as well as how they think the company could improve their
social media use. I would then have the students come up with their own social
media strategy. I would ask them what they would do the same as their largest
competitor, what they would do differently, and why.
The biggest surprise or ‘aha’ moment that I encountered was
probably using Google+ as a social media tool. Google+ is not something that I ever
really considered as a social media platform, and it is not something that I have
used in the past to connect with others other than creating the blog for this
class, which is why that kind of surprised me. I never would have even thought
to use it as another platform to reach more people.
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